Brand activation services include activations @t Airports, Schools, Campuses, Malls, Markets, Multiplexes, cafes, Metro stations, office complexes, clubs, roadshows, corporate programs and similar consumer hotspots across the country in accordance with the consumer profile.

Services include Events, Dealer meets, Artist management services, Conferences, off sites, Launches, Ticketing, adventure camps, and custom activities to suit your group needs.

Activating emerging Indian markets, include Rural initiatives include coverage of, District, Block, Panchayat level in over 20 states as well as Haats, village hospitals, chowpals and key spots of consumer congregations.

Services include Planning & creative consultancy, Project Monitoring, analysis, mystery feedbacks, qualitative research, and 3rd party monitoring services.

ISP programs which focus on outlet mapping, branding, product display, stock and branding audits, sales support, POS display, monitoring, and channel engagement programs.

Activation support via Social Media Applications, Branded Web destinations, Mobile Applications, Widgets & Gadgets. Planning Design and development of micro sites, supporting communities, user generated content, interactive modules, videos and mobility solutions

a DAILY CAPTIVE Reach 19 lac Youth, sec A, B+ aged 15-35 years. our set of 3000+ youth I cafes cater to a daily captive audience of 1.9 Lac Global Indians every day across 50+ cities. Contests, experience, online interaction, ground engagement, consumer acquisition, Product sampling, or just pure branding.

Kidfluence its simply “what I want I usually get” Pester power is remarkably strong, recognised even more by parents than by children. Kids have money, and more importantly they have influence over almost every household purchase. The influence of kids increases with age.

"Teenage girls represent an awesome consumer force, buying, spending, trendspotting and trendsetting, "They are unique in virtually every aspect of their consumption behavior. From the way they watch ads to the way they purchase products to the way -- most critically -- they discuss the products they purchase, they buy and spend in an almost ritualistic manner. And because their generation is perhaps the first fully 'wired' one, their habits will determine how relevant markets and brands develop today and in the future."

Mint fresh college graduates are finding plush jobs in emerging industries -- -- supermarkets, fast food outlets, mobile kiosks and call centres -- that were unheard of a decade ago. These savy aggressive know what they want (which is every thing) has purchasing power on the upswing , spending is on a high too.

We Indians are a social lot, of those of us on the net 84% are on social networking sites. Its no secret that we have 250 friends vs the world average of 150 odd on FB. Google + shows the maximum growth in India. Tap into this phenomenon for +ve WOM, Endorsement, Buzz , peer influence and of course acquisition of the all-new social consumer.

The Indian consumer market, dominated by young generation, modern consumer wants his purchases to reflect his lifestyle or at least the one he aspires for, Value and positioning is of outmost importance as is product perfection. The Indian affluent class has always had a penchant for premium branded goods and this fetish is fast growing. A recent luxury brands survey conducted by The Nielsen Company, a global information and media research company, has ranked India third after Greece and Hong Kong in the list of most brand conscious countries in the world. Over 35% of Indian respondents said they spend money on luxury brands.

This progressive group of consumers has the right attitude, coffee, work, presentations, socialising all is on the go! Ipads, Tab’s, smart Phones, every thing else that is “ME and makes MY life faster, smarter effective and efortless” that’s the stuff which makes my world go around.

Aged between 14 and 28 , follows the biggest trends, Buys the Newest IN things, is hot on the social circuit. An early adaptor, chases populist trends, technology, fashion, banks on brands and buys for style “looking good is important but being seen looking good is more important then ever!”

Consumers in India are placing increasing priority on Healthy living according to Datamonitor, and they’re fast adapting innovative products that cater to their health concious lifestyles. Calorie tracking apps, low cholestrol foods, sports wear and the adventure holiday. This increasing group is fast opting for the Sports bikes and the SUV’s which compliment their attitude.

Women's role as care givers has meant that women play an especially prominent role in buying things that provide sustenance for home and family. Studies show that women are responsible for buying 80% of household goods. It is clear that women have a great deal of influence in the economy as consumers, in other words, a lot of spending power.

Reflecting the rise of the nuclear family in urban India, these households are small in size—88% have 3-4 members and there are no senior citizens in these households. Just 11% have more than two children—They aspire to an improved lifestyle. They would like to provide the best in basics such as food and education, and at the same time, are looking to upgrade their vehicles, home entertainment gadgets, cellphones, etc. This segment, therefore, forms a market for all aspirational products, especially those for children. These are the families that would be seen in cinema halls and malls on Sundays and eating out as well

Double Income No Kids, translates to, more exposure, freedom limited liabilities and Larger wads of liquid cash BUT less time. Value and convenience above all open to explore and try new products attracted to fresh perspectives. Higher on impulse purchase this consumer is savy informed.

Mass conversion of the unbranded to the branded is well under way. With 65% of the country in rural India, this segment is truly emerging. Success in these markets is a mix of Product value, promotion, engagement and integration of relevance in their daily lives.

The diaper fight is on TV! Young mothers are watching. Baby products, food, diapers, personal care, clothes, nutrition, and more. The Indian baby care sector – valued at USD 644 mn as of 2009 – has been experiencing consistent double-digit growth for the last three years, with a CAGR of 10.5 percent over the 2004-09 period, says a data monitor report.

India is the 2nd largest online destination in the world, A stellar 66% growth recorded in 2009-10 bears testimony to the imminent boom in India online. &)% of the youth spends more than 30% online, 65% access the internet via shared computing. Youth are chatting, networking, building brand perceptions and shopping online. (Also look at our unique I café channel for youth)