Our Brand Activation strategists specialize in providing customized and measurable
solutions to address specific brand marketing objectives via experience driven consumer
connect modules. Each Strategist ensures that our in-depth understanding of the
Indian consumer segments, our unique MIS databases provide the extra punch to every
campaign. This enables us to ensure we have minimal spillover There by giving an
enhanced ROI on your spends. Brand activation services include activations at Airports,
Schools, Campuses, Malls, Markets, Multiplexes, cafes, Metro, office complexes,
clubs, roadshows, corporate programs and similar consumer hotspots across the country
in accordance with the consumer profile.
Meetings. Incentives. Conferences. Events
Our MICE Division specializes in MICE services across the globe, catering to both international as well as domestic/inbound destinations. Services include designing Theme and Creative, Event Production, Stage Designing, Artist Management, Speaker Management, Leisure, Printing, Audio Visuals etc. Our competitive pricing combined with cutting edge creative services ensure a strong value package at extremely competitive pricing. Services include Events, Dealer meets, Artist management services, Conferences, off sites, Launches, Ticketing, adventure camps, and custom activities to suit your group needs.
Activating emerging Indian markets, is a specialized field. Our team combines an in-depth understanding of emerging Indian markets and consumers, powered with a strong execution capability and reach to the block level on ground. Our ties with grass root level government recognized organizations ensure we are able to deliver programs which few in the industry can. Rural initiatives include coverage of, District, Block, Panchayat level in over 20 states as well as Haats, village hospitals, chowpals and key spots of consumer congregations.
Retainer Consulting & Audits
Our Services of consulting, creative and monitoring are for our select clients who may have existing implementation systems, however seek expertise to moderate, monitor, systemize, or simply add value via creative services to enhance current systems & processes. Services include Planning & creative consultancy, Project Monitoring, analysis, mystery feedbacks, qualitative research, and 3rd party monitoring services.
Retail & ISP
Retail or the Last Mile in consumer purchase cycle is an important part in the consumer activation mix. Our retail team specializes in developing ISP programs which focus on outlet mapping, branding, product display, stock and branding audits, sales support, POS display, monitoring, and channel engagement programs. Powered by real time online reporting this strong ROI based service is powered by a pan India execution network.
Digital & social media
Activation support via Social Media Applications, Branded Web destinations, Mobile Applications, Widgets & Gadgets. Planning Design and development of micro sites, supporting communities, user generated content, interactive modules, videos etc. which seamlessly integrate with ground activation to increase ROI.
Unique I café engagement channel
Consumerism in India is powered by the youth, 35% of India’s population is between the ages of 15-35 years. Largest buyer of everything from mobiles to Cars, Apparel to LCD’s, brimming with Impulse purchase and e commerce the segment fast going global. With the fastest growth in online users 55% of the Internet users access the net from I cafes. With an average time spent of 45 mins per consumer our set of 3000+ youth I cafes cater to a daily captive audience of 19 Lac Global Indians every day across 50+ cities. Contests, experience, online interaction, ground engagement, consumer acquisition, Product sampling, or just pure branding. The space lends itself to a host of possibilities with a high return on investment.