:: PULP STRATEGY ::

We adopt a process oriented approach to marketing discipline and creative communicatio, which makes it unconventionally structured but very effective.

Pulp Strategy Communications is a full service experiential marketing and communications agency. We specialize in the Business to consumer experiential marketing space, providing customized and measurable solutions to address specific brand marketing objectives via consumer connect modules.

We are bullish on results! Our Strategists are on the Jury panel of the largest global awards in Activations for 5 + years! Powered by the leading professionals in the business, our solutions are at par with the best across 35 countries and the largest brands in the world! Our 7 P’s in quality management make for smart activations!

Pulp Strategy provides a comprehensive range of integrated brand activation solutions which include Consumer Promotions, Product Launches, Contests & On-ground Promotions, Brand Awareness & Engagement modules, Corporate Events, Conventions, Loyalty & Incentive Programs, Conferences, Exhibition design creative planning and marketing services, including conceptualizing and designing Web sites, social media integration and Ambient Communications:

Our strategists also provide customized solutions for Focus group research analysis, mass marketing, customer acquisition and retention, channel acquisition and loyalty, focused consumer engagement modules, retail display management, rural marketing services and operational marketing services, such as program and campaign management.

Brand Activation
Meetings. Incentives. Conferences. Events
Rural Marketing
Retainer Consulting & Audits
Retail & ISP
Digital & social media
Unique I café engagement channel

Brand Activation

Our Brand Activation strategists specialize in providing customized and measurable solutions to address specific brand marketing objectives via experience driven consumer connect modules. Each Strategist ensures that our in-depth understanding of the Indian consumer segments, our unique MIS databases provide the extra punch to every campaign. This enables us to ensure we have minimal spillover There by giving an enhanced ROI on your spends. Brand activation services include activations at Airports, Schools, Campuses, Malls, Markets, Multiplexes, cafes, Metro, office complexes, clubs, roadshows, corporate programs and similar consumer hotspots across the country in accordance with the consumer profile.

Our solutions are versatile, customized, complete and measurable. Our proven and effective nine-step process will ensure that each winning campaign is mapped to achieve specified objective of our clients, there by ensuring a measurable ROI. Our Strategists have been on the Jury of the largest global awards in Activations (PMAA & The Globes) for 4 + years in a row!

	The Initial consultation defining the end objective outline.
	The Brand Landscape and its Consumer Insight Audit combined with our MIS
	Decoding the brief to define primary & secondary objectives
	Planning, Developing the activation strategy, identifying zones of consumer concentration and effective media
	Identifying the focal points of creative, technology, innovation and integrating them comprehensively basis the need analysis
	Presentation, packaging of the module and incorporation of the brand' s channel & stake holders
	Unlocking the best possible commercial plan for the implementation, production & logistics to ensure exploitation of the concept
	Training, monitoring, audits, communication scripts, learning reports and mechanisms which enhance activation' s effectiveness
	Measurement tools and mechanisms to help monitor, track and ensure ROI.
	Mid and post analysis reports with consumer and brand stakeholder feedbacks. Delivery against communication and engagement objectives.

If you are a client who will like to engage with consumers of a specific subset, click here to have a Strategist call you NOW!

At the very core of our being are the 7 P’s. Each Strategist conforms to the 7 P’s to ensure the best value and return on investment for all our clients. Our Strategists have been on the Jury of the largest global awards in Activations (PMAA & The Globes) for 4 + years in a row! Our solutions are comparable with the best of the best across 35+ countries and the largest brands in the world! Our 7 P’s make for smart solutions! We are bullish on results for you!

1	The Pitch	Understands the clients Business, and its requirement and its strengths.
2	The People	Experience & Credibility of the team which ensures that a host of learning’s are incorporated to identify and tie up all loose ends in each custom solution.
3	The Plan Presented	Relevance of solution, ability to address pain areas, and ability to logically calculate the ROI at the planning stage itself thus ensuring maximum return.
4	The Product	Customized creative, consumer insight and innovation driven solutions which integrate technology as well as technique. Critical to the success of any program in its ability to break clutter and consumer capture mind share.
5	The Promise delivery	ROI & Quality, the most important factor which will truly make the product effective and thus the end result unique. The possibility of integration with other paid and free medias ensures that our solutions deliver more! And more effectively.
6	The PR & WOM multiplier	Brand excitement and the recognition of a powerful module has immense possibilities of leverage. PR, Social media multipliers, WOM and viral initiatives, tactical interviews with the client’s when integrated for a small incremental provides huge value to each program.
7	The Price	The package pack a powerful punch, demonstrates and enhanced ROI, more value for your marketing spends and a holistic program comparable to the best in the brand Activation world. Its simple really, we deliver more for every penny you spend.

If you are a client who will like to engage with consumers of a specific subset, click here to have a Strategist call you NOW!

i-Cafes