Ms. Ambika Sharma | Strategist

A thorough bred marketing professional with an experience of 15+years, in new age marketing, in the Brand Activation Industry. Her expertise includes medium identification, ROI Maximization, facilitation, planning, and implementation of consumer experience based business solutions for brand marketing dilemmas with an in-depth understanding on traditional and new media in the context of the Indian consumer subsets. With skills that include strategic planning and communication, new / alternate media, and creative communication. She specializes in integrated planning and activations for brands.

An opinion leader for the activation Industry in India, she has been on the PMAA & The MAA Globes Jury panel since the year 2008. On the INDIA Advisory council for the World Brand Congress in 2009 Ms. Sharma also took charge for the Promotional Marketing Awards of Asia in 2009 as the Zonal Director for India. PMAA (The Promotion Marketing Awards of Asia) recognizes the very best Promotion Marketing excellence and mastery, throughout Asia with a participation of 16+ countries. Amongst the senior most professionals in this nascent industry, with numerous personal milestones she was recognized as Young Achiever Of the Year at the CMO Asia Awards 2011 & Marketing Professional Of the Year at the CMO Asia Awards 2011 for Excellence in Branding and Marketing. In 2010 Ms. Sharma was recognized as the Young Achiever of the Year | Awarded at the Global Awards for excellence at the World Brand Congress 2010, and "INDIRA SUPER ACHIEVER AWARD" 2010 | Conferred upon outstanding professionals who have had tremendous achievements in their respective fields.

"Star Youth Achiever Award" awarded by Global Youth Marketing Forum 2010, the award recognizes and highlights the commendable performance by an individual in the fields of marketing, advertising, public relations and branding with focus on the youth.

Bringing on board extensive and well-rounded experience having begun her career in field operations in 1996, She was previously the Chief Operating Officer for Jagran Solutions (a unit of JPL). Ms Sharma joined JPL in April 2005 and started Jagran Solutions, as an agency specializing in activations. Her Career path has seen her with Organizations like Encompass (A WPP Company) And Kidstuff (A Mudra Group Company). Ms. Sharma holds an Hon’s Degree in English Literature. A trained software Professional she holds a postgraduate degree in Mass communication. A recognized and respected name in the industry Ms Sharma is a published author of articles in leading business and trade magazines.

Mr. Raj Vikram Singh | Strategist

As a seasoned Finance professional with a decade in Finance, Purchase and Audit for The mass Media and Brand Activation Industry. With in-depth knowledge and expertise in industry buying his hands on approach is key to best buying practices and ROI maximization. His experience includes devising accounting policies, procedures and internal cost control systems for tracking and monitoring financial operations, project and or P&L tracking planning and monitoring, for the purpose of audit without qualification. Including the development, analysis, and execution of budgets, which are used to best allocate current resources and estimated tracking.

Successfully incorporating a process and finance Audit firm background to the Brand activation Industry pioneering practices to standardize purchase and vendor management. He brings on board an extensive network of vendors and providers for the procurement and purchase of all activation business related material across the key pan Indian markets. With a knack for sourcing and negotiation critical to cost and quality control, ensuring the best buying terms in the industry. This unique mix of strengths with best practices in audit, purchase and monitoring, customized to address needs of our nascent industry adds miles of advantage in the ROI maximization process of the organization.

As he often mentions “It's not just one project, or one client or one process; the management of ROI is a habit which must become second nature. The technology will give you 20%, Process changes will give you 20%, Experience will add another 30% but the last 30% of that ROI equation is the people -- that's the change-management piece"

Mr Raj Vikram Singh prior to this was with JPL in FY 06 to FY10-11 with the portfolio of Finance Purchase & Commercial for JS Prior to this his career chart marks the tenures with S. P. Chopra and Company of Chartered Accountants. His career highlights include ABC audits as Statutory and Internal audits of organizations media houses and banks. Mr Raj Vikram holds an MBA in Financial Management in addition to a Diploma in Marketing.

Mr. Anuj Agarwal | Strategist

A Strategic Planning and Marketing Communications professional with 6 years of experience in the Brand Activations Industry, his peers fondly know Anuj as “Midas” a name born of his penchant of churning out award winning activation programs for his clients. With 14 international recognitions in global award programs for his clients over the past 4 years alone his best work comes forth with strong technology led brand activation programs.

“To be a winner, you must plan to win, prepare to win, and expect to win. Winning is more about the approach road than the end destination" Combining a winner’s attitude to a solution provider’s aptitude is his strength.

As one of the principals of the company .His competency is at creating cost-efficient multi-channel marketing & communication strategies that integrates traditional, non-traditional and new media formats, techniques and processes illustrating his ability to Identify client needs, break clutter and devise as well as supervise solutions which are effective, and more often than not a delight for consumers and clients alike. Specializing in programs with a long-term sustainable high engagement levels form consumers his highly focused and ROI oriented program for an online giant was the best in India in the year 2009 (PMAA)

Anuj’s passion for quality started at an early stage. A member of the world's first Student Quality Control Circle at the young age of 16 years, the years 1998- 2000 saw Mr. Agarwal traveled the world presenting case studies which focused on creating Holistic personalities and effective Time management with the help of Quality Control Tools. The work was acknowledged and felicitated by Honorable President Mr. Cassam Uteem and Honorable Prime Minister Mr. Navin Ramgoolam of Mauritius along with Mr. Donald Dewar, President QCI.

Having begun his professional career with Scholastic India, his career saw his stint with Cigma Events. Mr. Agarwal’s previous role was with Jagran Solutions effectively looking after the key innovation premium clients. Mr. Agarwal holds a postgraduate degree in Marketing.

Mr. Ajay Anthony | Strategist

A Logistics and Operations planning professional with an experience of 7 years in the Brand Activations Industry. “The Guy who manages 1.9 lac consumer engagements on a lean day” with 3000+ I café relationships his ability to drive ROI via relevant consumer interactions is legendary, with his activations recognized at an international level with @ CMO Asia, and the PMAA 2011. Having been hands on in all the sub fields of ground operations in Activations, His strength is being able to provide and managing resources specific to client’s requirements, maximizing efficiencies while maintaining delivery levels. He was earlier with Jagran Solutions as Manager Operations. He joined Jagran Solutions in the year 2008 and has been a proactive contributor in making efficient costs and bringing on board excellent and efficient resources as per project’s requirement. With his projects recognized at international as well as national forums, CMO Asia Awards for Best Marketing Activation of the year 2011 and WOW Gold Award in the year 2009 for On Ground Promotion of the Year AJ is a hunter! who comes out with flying colors every challenge he takes on!

His Career Path has seen him with Organizations like Jagran Solutions, Candid Marketing, Kidstuff Promos, & ICONS (Interactive Communication Services Pvt. Ltd.). A Commerce Graduate, AJ is a Post Graduate in Marketing from IMT.