Instagram is not just a photo-sharing platform anymore. Instead, it has evolved into a behemoth sized, full-fledged marketing platform. As Instagram is getting more powerful every day, brands' social media content strategy to achieve success on this platform is also changing. Brands have earned a name for themselves by creating unique content and integrating it with the features of Instagram.
"Going viral is not an outcome; it's happening. Sometimes it happens; sometimes it doesn't. Just remember, fans are vanity, and sales are sanity."
-Lori Taylor
Influencing what people believe about your products/services and organisation is all about building a great brand, and Instagram can be an enormously powerful tool for doing so. We have compiled a list of suggestions for the brands that use Instagram for digital marketing. Read on!
Focus on result-driven Instagram marketing
Focusing on a result-driven social media marketing strategy is one social media trend that marketers and brands should explore in the coming year. Paid advertising on social media platforms like Instagram allows firms to get their unique material before their target audience, boosting their overall income and profitability.
Always go with the trend
Companies that want to promote their brand on Instagram should concentrate on providing popular content in their own unique style. Take current events and turn them into your own. While your most recent photoshoot content may not be what you want to share, you can use trends to your advantage by modifying them to focus on your message. Companies that jump on a trend have a better chance of going viral and growing their brand.
Sync your shop with your Insta account
Instagram has grown in popularity as an e-commerce platform. You can convert your business profile into a focal point for marketing your brand and selling products by integrating your online shop with your Instagram account. When customers don't have to go to a third-party website to shop, they're more engaged with your brand, proving that your social media marketing efforts are working.
Invest in video content format
Marketers working on brand building should leverage the popularity of short-form video content on Instagram. Bite-size content posted on social media platforms like reels and Instagram stories can be utilised to engage with customers in a short amount of time while being true to your brand's voice and messaging.
The full potential of video content has not been unlocked for the B2B sector. In terms of paid social media ad spend, Instagram continues to give a strong ROI. In 2022, using those two strategies can put a brand ahead of the competition.
Create unique content
The power of a unique social media content strategy should not be overlooked. Unique content hooks your audience and helps your brand create a distinct image for itself. Hopping on trends, talking about what people want to read, engaging with your audience, keeping your content crisp and publishing beautiful pictures from your product photoshoot can take your brand to new heights.
Publish retargeting ads
Instagram has its own advertising platform. Posting excellent content on Instagram without advertising is like performing in a dark, locked room-no one can see or hear you! For an effective social media marketing strategy, you need to chase your target audience numerous times a day to ensure that they remember your brand.
Keep trusting influencers
Reaching out to influencers organically and making it a regular component of your social media marketing can be a powerful strategy for establishing industry trust. Influencers also work for B2B enterprises! Remember that an "influencer" is simply someone who has a platform, not someone who is paid to create content for social media.
Humanise your brand
Using your management and senior leadership as brand extensions is an emerging trend on Instagram. This social media content strategy adds authenticity to your brand by allowing a more diversified and inclusive approach. In addition, this approach helps you to humanise your brand.
These tips can assist you in creating a unique digital presence that raises awareness of your brand and builds trust in your capacity to address their concerns.
