Since the first products were offered online in the 1990s, a lot has changed. Early e-commerce attempts concentrated solely on the transaction, with little attention paid to improving fulfilment, customer service, or loyalty. Then, in response to client demands, businesses began to fine-tune their commerce processes, including capabilities like inventory visibility, product ratings, and delivery tracking.
Organisations are now focusing on a more seamless digital marketing strategy that will provide them with a competitive advantage in the future, such as providing a unified experience throughout the customer journey and developing a trusted connection with the consumer.
It's a new year, and e-commerce, like 2020 and 2021, will continue to develop strategies to market and grow their audience and customer base. You can also hire a specialised digital marketing agency for robust digital marketing services for your e-commerce operations.
To renew your e-commerce marketing tactics for 2022, we recommend employing these six simple digital marketing strategies. These tactics can help you save time while increasing traffic and revenue if you manage e-commerce digital marketing initiatives.
Focus on improving your SEO
Historically, there was a considerable time lag between publishing new material and receiving search engine traffic to that content. When you spend hours on product photos and in-depth text, the time lag might be discouraging. According to Search Engine Journal, Google is testing the service for its search engine in November 2021. If the testing goes well, Google will most likely begin to roll out IndexNow. It notifies search engines when a website has fresh content. When you make updates to your website, the changes will show up in search results more quickly.
Ranking at the top of search engines is crucial for every e-commerce site. It makes no difference how big or small your company is. When done effectively, SEO as part of your digital marketing strategy will propel your website to the top of the search results, and your website pages will deliver the best answers to a user's search intent. In addition, optimising e-commerce sites can provide you with a steady stream of free, high-converting organic traffic. To build strong organic traffic, e-commerce businesses can hire a digital marketing agency.
Start developing first-party data
Google said in March 2021 that third-party cookie support in Chrome would be removed. Because Google Chrome is the most popular browser on the planet, this shift is significant.
These cookies have been depended on by digital marketers for years to track consumers and keep marketing campaigns functioning correctly. Traditional third-party cookies, on the other hand, are no longer an option. As a result, third-party cookie-based paid ad campaigns will no longer be highly effective. This is especially important if you offer your products through remarketing and retargeting ad campaigns. Data is the backbone of any digital marketing strategy, and when data is ideal, strategy becomes more foolproof.
The solution is to connect with your customers via first-party data. This entails a greater focus on expanding your email list. Making more offers, such as discount codes and additional material available, could be an excellent way to thank clients who sign up for your newsletter. Also, have a look at how your website handles first-party cookies. Make sure you obtain consent for your website cookies to comply with new consumer privacy standards.
Keep innovating
AI uses advanced analysis and logic-based approaches, such as machine learning, to analyse events, assist and automate judgments, and execute actions. Product recommendation, content personalisation, fraud detection, price optimisation, and virtual assistants are examples of AI in digital commerce, as are picture search and categorisation and customer segmentation. These digital marketing services can go a long way in assuring a unique experience for the end-user and instil brand exclusivity.
Mobile commerce is rising at an annual rate of more than 130 per cent. If you don't have a robust mobile commerce platform, you'll suffer a significant reduction in revenue over the next few years. To remain competitive, you will have to provide mobile-accessible services such as delivery status, real-time notifications, click-to-call, maps, and product information. To create mobile applications, you can rope in a digital marketing agency.
Customise your promotions
One of the most important tactics of ensuring good results is including personalisation in your digital marketing strategy. Personalisation is creating a relevant, personalised encounter to enhance the user's experience. There are numerous opportunities to customise throughout the consumer journey, including the landing/product page, search, product recommendation, banners, and offers. Purchase, engagement, loyalty, and consumer pleasure can all be achieved through personalisation.
Brand-appropriate site design and well-structured browsing are still important factors in attracting visitors and keeping them coming back. Therefore, ensure a pleasurable browsing experience across all web platforms. For instance, if you want to market backpacks to college students, use bright colours and a flashy and vibrant design to suggest a sense of youth and adventure.
Curate content that sticks
To make a site "sticky" for potential buyers, a winning e-commerce digital marketing strategy uses crowd-sourced content. For example, Amazon drew in millions of customers by pushing them to provide reviews on books and CDs. So what strategy do you have in place to help potential buyers locate your products or services via Google? To improve your search engine rating, use keywords and meta tags.
Users can interact with a brand's products in a visual, engaging way with visual commerce. 360-degree video, 2D and 3D configuration, Augmented Reality (AR), and Virtual Reality (VR) are all examples of visual commerce technology.
A leading digital marketing agency can curate ideal content according to your requirements and brand insight.
Include the sense of exclusivity
Proprietary selection is a marketing technique that focuses on curating a small but diverse range of items in a particular market. Because of the breadth and creativity of the selection, the difficulty of locating the things elsewhere, and the influence of consumer communities, these sites make merchandise feel special.
One digital marketing strategy is to establish an exclusive brand as the primary distribution channel in the e-commerce sector. You keep considerably more control over your margins by offering things that aren't accessible anywhere else and selling them directly to the consumer online.
The E-commerce vertical has fierce competition, and it is imperative to keep upgrading your e-commerce digital marketing strategy.
