As the world increasingly moves online, so too does marketing. And in India, video-first marketing is fast becoming the norm. Why? Because it's highly effective. Have you incorporated video-first marketing strategies for your business yet?
As the saying goes, "a picture is worth a thousand words." And in the case of online videos, that couldn't be more true. While the written word will always have its place, there's no denying that video is one of the most powerful tools at your disposal when it comes to marketing your business online. Not only is video more engaging and visually stimulating than plain text, but it also offers several unique advantages that make it the perfect medium for marketing your business.
Video-First Marketing – The Advantages
For starters, video-first marketing is an excellent way to build trust and rapport with your audience. When people can see and hear you, they're much more likely to form a connection with you and your brand. This is especially important if you're selling products or services online, as it can be difficult to build trust with your customers without face-to-face interaction.
In addition, video is a great way to show off your expertise and build credibility. By creating helpful and informative videos, you can position yourself and your business as an authority in your industry. Not only will this help you attract more customers, but it will also give you a competitive edge over other businesses in your field.
Videos are also an effective way to boost SEO and drive traffic to your website. When used correctly, video can help you rank higher in search engine results pages (SERPs), which will in turn lead to more website visitors. Plus, since people are more likely to watch a video than read an article, you're more likely to capture your audience's attention and keep them engaged with your content.
Video-First Marketing – How to do it?
The first step to creating a video marketing strategy is to figure out your goals. What do you want to achieve with your videos? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know what you want to accomplish, you can set measurable goals and create a plan for how to achieve them. Ideally, you will want to create videos for every stage of the marketing funnel, right from awareness to decision and delight.
Once you have your goals in place, it's time to start thinking about the type of content you want to create. Do you want to create educational videos, product demos, or customer testimonials? The type of content you create will be largely determined by your target audience and what they are looking for. If you're not sure what kind of content will resonate with your audience, try a few different types and see what performs best.
Once you have an idea of the type of content you want to create, it's time to start thinking about distribution. How will you get your videos in front of your target audience? Will you upload them to your website, share them on social media, or embed them in email newsletters? There are a number of ways to distribute your videos, so it's important to choose the one that makes the most sense for your business.
Finally, once you have a plan in place, it's time to start creating some great content! Remember, video marketing is all about quality over quantity. It's better to have a few well-produced videos than a bunch of low-quality ones. In addition, the attention span of today’s audience is very low. So it's better to plan on a lot of smaller videos rather than a few big ones.
Video-First Marketing – Popular Types of Videos
From brand videos to FAQs to instructional videos and more, there are endless types of videos you can make in conjunction with your marketing funnel. However, certain types of videos are better suited to meet your marketing goals. Once you’ve got your goals strategized, you can start learning about how each video type differs and pick the ones that are right for you.
Product demonstration videos
Product demonstration videos are a great way to show off your product in action and give potential customers a sense of how it works. These types of videos can be particularly effective for complex products or those with a lot of features.
Customer testimonial videos
Customer testimonial videos are a powerful way to build social proof and showcase the satisfied customers who have already used your product or service. These videos can be particularly effective in the early stages of the sales funnel when customers are first considering your product.
Brand explainer videos
Brand explainer videos are a great way to introduce your brand to potential customers and give them a sense of what you stand for. These videos can be particularly effective in the awareness stage of the sales funnel when customers are just starting to learn about your brand.
How-to videos
How-to videos are a great way to position your product as a solution to a problem that your target customer is facing. These types of videos can be particularly effective in the consideration stage of the sales funnel when customers are weighing their options and looking for more information about your product.
Video ads
Video ads are a great way to reach a wide audience with your brand message and promote your product or service. These types of videos can be particularly effective in the decision stage of the sales funnel when customers are ready to make a purchase.
Video-First Marketing – Distribution Channels
As you begin creating videos, you'll quickly realise that there are many different ways to distribute your content. Here are some of the most popular video marketing distribution channels:
- Social media sites like YouTube, Facebook, Instagram and Twitter are great places to share your videos. Not only will you reach a large audience, but you'll also be able to interact with viewers and get feedback.
- Your website is another great place to host your videos. This gives you complete control over how your videos are presented and ensure that they're seen by your target audience.
- Video sharing sites like Vimeo and Dailymotion offer an easy way to get your videos in front of a large audience. And since these sites are highly popular, your videos are likely to be seen by many people.
- Paid advertising is another effective way to distribute your videos. You can use sites like YouTube and Google AdWords to place ads on websites and search engines. This will ensure that your videos are seen by people who are interested in what you have to offer.
- Email marketing is a great way to share your videos with a targeted audience. You can include a video in your email newsletter or create a special email campaign just for your video.
- Blogs and forums are other great places to share your video content. You can post your videos on your blog or discuss them in forums related to your industry. This will help you reach an engaged audience that's interested in what you have to say.
- Finally, don't forget about offline methods of distribution. You can use printed materials like flyers and posters to promote your videos. You can also show your videos at events or conferences.
Video-First Marketing – The Future
As the world increasingly moves online, so too does marketing. And in India, video-first marketing is fast becoming the norm. Why? Because it's highly effective. Video allows you to tell a story and engage with your audience in a way that text simply can't match. It's also incredibly shareable, meaning your message can reach a much wider audience than other forms of marketing.
So if you're not already using video as part of your marketing strategy, now is the time to start. With its huge potential reach and engagement, video-first marketing is the future in India.
To set up your video-first marketing strategy and get you more and more eyeballs, look no further than Pulp Strategy, one of the best video marketing agencies in Delhi and India.
