Microsoft India partnered with the Movie of The Year – Don 2 and engaged audiences

Even as a wave of flash mobs inundated the Indian cyberspace, there were very few that really translated the energy from on-ground to online. We created a flash mob with a ‘film(y) flavor’ and captured the imagination of millions of consumers. With around 1 million organic views, Microsoft Windows ‘Don 2’ video went viral, topping the corporate flash mob list in recent times. The Twitter world was abuzz as the cast of ‘Don 2’ tweeted the video too. Surpassing reach by 5X this was one live-content production that set a precedent for our outreach objectives.