C2FO, a global leader in capital funding, aimed to address the working capital challenges faced by India’s MSMEs. Starting with the automobile sector, the campaign utilized a white paper, media engagements, and a LinkedIn-first distribution strategy to establish C2FO’s leadership. Enhanced by email marketing, case studies, and thought leadership events, the strategy expanded C2FO’s influence across FMCG, cement, and infrastructure sectors. This award-winning approach highlighted C2FO’s tailored solutions, solidifying its position as an industry leader and driving recognition across critical supply chains.