Google wanted to scale up the Android experience for customers by creating a whole new experience at the AndroidLand store located in select high-end malls. The store was launched in partnership with Spice, setting a whole new standard to an Android powered experience. Sheer magic was showcased. Google Play cards – ‘the magic’   were created and specially designed ‘app cards’ were displayed at the Google Play counter.  Each of these cards showcased top 6 applications from specific App categories. AndroidLand also emerged as a community space for local developers and bloggers to showcase their services on the Android platform.