Work environments are developing at a rate quicker than ever. To advance this thought and educate audiences of the same, we launched a coordinated marketing campaign for HP EliteBook x2 focusing on senior corporate representatives.

We distinguished a pivotal issue of the absence of unreserved meeting spaces with corporate workplaces. We came up with the idea of an HP experience zone at DLF Cyber Hub where they could promote the EliteBook x2. The audience could sit in for private meetings at the experience zone and reserve meeting rooms via a microsite. The outcome was a mind-boggling drive in thought for the brand by its target audience.