Philips India, the leading lifestyle brand for male and female grooming gadgets announced the brand ambassador for its beauty range of products – the spunky and young Bollywood star Alia Bhatt. As the brand ambassador, Alia Bhatt took the style revolution that Philips India stood for to the next level. A press launch and a live event was created for the media, even as we in parallel designed and developed content for online, through a series of shoots which followed.

With the focus shifting towards casual styling, in India DIY videos were shot. Videos which made styling look ‘natural and real’ and totally within reach from the comforts of one’s home.