Bajaj Allianz offers some of the best tax-saving instruments and is a leading insurance company in India. The company wanted to maximize leads for its ULIP (Unit-linked Investment Plan) through social media platforms. The need of the hour was to stand out and come up with differentiated content to engage the audience better.
So, we decided on Facebook and Instagram as our preferred social media platforms, proposed Ad insights, and started running mobile-friendly ads with communication and visual that caught the attention of the target audience at first glance. Our content strategy revolved around addressing the obstacles people face when acting on their ‘Plan B’, tax arbitrage, and reaching financial milestones without taking a loan. So, we motivated the user to actively work on their other plans and placed Bajaj Allianz ULIP as the caretaker of all the challenges they may face. As a result, 7% more leads were received than projected, and the cost per lead was reduced by 44%. Over 1.9 Million were reached during the campaign period, and 1773 leads were generated.
The overall response was positive, and the campaign showed higher than average quality of leads.