‘Bring home the freshness of spring’

‘Bandhan’ translates to mean – ‘a strong bond’ or ‘strong ties’ and was envisaged as a long-term relationship-building program for channel partners who would receive carefully selected articles as a token of appreciation for their contribution. The direct mailer, created at the onset of spring, brought together the essential freshness and flavors of the season with brand logo-shaped scented candles, custom packaged potpourri, essence diffusers and essential oils together in one customized package, bringing spring indoors, right into the living room.