Reboot life had a specific challenge, and it was to launch the brand in the international market for a niche audience. Targeting the urban nomads, Reboot Life wanted to start a programme wherein people who can continue to work remotely while travelling to 12 exotic destinations. The brand was all about a perfect blend of business and leisure. We devised a comprehensive communication plan to spread awareness and fuel advocacy among a niche audience. As the target audiences for the program were mostly urban, educated and wealthy individuals, we adopted a digital-first approach.

The idea behind the ‘TheWorldIsMyWorkStation’ campaign was to ignite their passion for rebooting their lifestyles, tickle the travel bug inside them and encourage them to explore these 12 exotic destinations. We created digital assets like Social Media Blogs and ran e-mail marketing regularly.