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    • The video created for the 'Alive' collection stands out as a remarkable example, reflecting exceptional creativity and alignment with ZOYA's vision.

      - Zoya

    • Human-Centric AI

      Designing intelligent solutions that connect, create, and transform

      In a rapidly transforming digital landscape, Pulp Strategy's Applied AI solutions redefine possibilities for brands. By merging creativity, technology, and data-driven insights, we empower businesses to create campaigns that resonate, perform, and evolve with their audiences. With a commitment to quality and a human-centric approach, our proprietary frameworks ensure that innovation serves your brand's vision and audience expectations.

    A Human-Centric AI Framework: AI That Works for People

    At Pulp Strategy, we lead with empathy and intelligence. Our human-centric AI framework is built to enhance creativity while preserving the nuances of human connection. This framework ensures that every touchpoint—whether visual, auditory, or interactive - feels authentic, personal, and meaningful.

    Emotionally Intelligent AI

    Detect and respond to audience emotions and actions with deep learning to foster deeper engagement.

    Creative Personalization

    Redefine possibilities by crafting tailored experiences that seamlessly combine technological precision with human creativity, driving agility, optimizing resources, and delivering impact.

    Behavior-Driven Targeting

    Elevate relevance with dynamic campaigns informed by audience behaviors, A/B testing, and automated quality control, ensuring continuous improvement and engagement at every stage.

    Innovation Lab: Pioneering Tomorrow’s AI Solutions

    At Pulp Strategy’s Innovation Lab, cutting-edge AI technology converges with real-world marketing needs to craft future-ready solutions. This dedicated space is a hub of creativity and technical expertise, turning today’s challenges into tomorrow’s opportunities for brands. Here’s how our lab powers transformation:

    R&D Hub

    Our Innovation Lab is where bold ideas transform into reality, driving the development and testing of cutting-edge marketing technologies like predictive analytics and scalable creative automation.

    Custom AI Models

    Tailored AI tools amplify campaign performance, ensuring impactful interactions and unlocking deeper audience engagement through data-driven insights.

    Scalable Innovation

    Designed for the future, our solutions seamlessly adapt to clients' evolving needs, delivering agility in dynamic markets.

    Creative Precision

    The lab combines human creativity with AI expertise to craft hyper-personalized campaigns and groundbreaking storytelling.

    Automated Quality Control

    AI ensures content aligns with brand standards and audience expectations, maintaining top-tier quality.

    Future-Ready Exploration

    Designed for the future, our solutions seamlessly adapt to clients' evolving needs, delivering agility in dynamic markets.

    Proprietary Tools for Quality and Performance

    AI systems review and refine content to align with brand guidelines and audience expectations.

    AI systems review and refine content to align with brand guidelines and audience expectations.

    Proprietary models predict audience responses, fine-tuning campaigns for maximum resonance.

    Directly correlate marketing activities with revenue growth, giving CMOs actionable insights into performance.

    Book a Demo

    The Spotlight: Stories of Success and Innovation

    ZOYA Microsite

    AI-Crafted Banner Video

    Inspired by the poetry of wildflowers, the banner video for ZOYA's 'Alive' collection, created using AI, beautifully narrates a journey of freedom and individuality. With flowing visuals and elegant transitions, the video captures the spirit of a woman rising, blooming, and embracing her wildflower heart—untamed and beautifully free.

    View Case Study
    sonam applied slide sonam applied slide
    Hyundai Mobis

    Revolutionizing Product Promotion with AI-Generated Creativity for Hyundai Alcazar

    To promote Hyundai Genuine Accessories for the Alcazar's September launch, we embraced AI-powered creativity to transform traditional marketing. From dynamic AI-generated visuals to an interactive video, the campaign showcased personalization and versatility, resonating with Hyundai's innovative brand image. The result? Elevated engagement, significant reach, and a benchmark-setting campaign for future launches.

    View Case Study
    case study img mobis case study img mobis
    Dabur Red

    A Visionary Film for Dabur Red with the Power of Innovation

    Dabur Red Toothpaste marked Republic Day with a groundbreaking AI-powered film, celebrating the spirit of India and its "Desh Ke Lal." This innovative creation honors the potential of the nation and the individuals shaping a glorious and powerful future, blending tradition with the cutting-edge possibilities of AI storytelling.

    View Case Study
    case-study-img-dabur-red case-study-img-dabur-red
    ZOYA Microsite

    AI-Crafted Banner Video

    Inspired by the poetry of wildflowers, the banner video for ZOYA's 'Alive' collection, created using AI, beautifully narrates a journey of freedom and individuality. With flowing visuals and elegant transitions, the video captures the spirit of a woman rising, blooming, and embracing her wildflower heart—untamed and beautifully free.

    View Case Study
    sonam applied slide sonam applied slide
    Hyundai Mobis

    Revolutionizing Product Promotion with AI-Generated Creativity for Hyundai Alcazar

    To promote Hyundai Genuine Accessories for the Alcazar's September launch, we embraced AI-powered creativity to transform traditional marketing. From dynamic AI-generated visuals to an interactive video, the campaign showcased personalization and versatility, resonating with Hyundai's innovative brand image. The result? Elevated engagement, significant reach, and a benchmark-setting campaign for future launches.

    View Case Study
    case study img mobis case study img mobis

    Applied AI: Enhancing Creativity, Amplifying Impact

    We believe, applied AI isn’t here to replace creativity - it’s here to elevate it. As a powerful assistant, AI empowers human ingenuity with data-driven insights, precision, and agility, enabling us to push boundaries like never before. It takes on the repetitive, so we can focus on the transformative, delivering hyper-personalized, scalable campaigns that resonate deeply. At Pulp Strategy, we use AI to amplify what humans do best—crafting stories, creating connections, and driving results—ensuring every campaign is not just innovative but impactful. With applied AI, the impossible becomes possible.

    Enginuo - AI-Driven Partner Engagement Redefined

    Your channel partners are key to unlocking growth, but staying top of mind in their busy schedules can be a challenge. Enter Enginuo, your AI-powered engagement assistant that brings clarity and action to their fingertips. Whether it’s nudging partners with real-time updates on offers, billing, or webinars via WhatsApp and email, or gamifying performance to keep them motivated, Enginuo delivers impact where it matters. Seamlessly integrated with your CRM, it’s designed to boost partner productivity, amplify sales by 1.5X, and deliver insights that drive results. With Enginuo, you don’t just manage partners—you empower them to thrive.

    AI-Driven Creativity: Transforming Campaign Storytelling

    AI empowers us to break boundaries in storytelling, creating impactful campaigns that captivate and convert.

    • Hyper-Realistic Video Content: AI-generated visuals and animations elevate campaign quality and engagement.
    • AI-Assisted Storyboarding: Seamlessly visualize campaign concepts, accelerating the creative process.
    • Voice Personalization: Develop brand voices that resonate across platforms, ensuring a consistent auditory identity.

    Campaign Scaling with AI: Agility and Precision

    AI empowers us to break boundaries in storytelling, creating impactful campaigns that captivate and convert.

    • Hyper-Realistic Video Content: AI-generated visuals and animations elevate campaign quality and engagement.
    • AI-Assisted Storyboarding: Seamlessly visualize campaign concepts, accelerating the creative process.

    Advanced Consumer Engagement

    AI-powered conversational tools and sentiment analysis redefine how brands interact with their audiences.

    • Conversational AI Agents: Provide 24/7 assistance and personalized recommendations.
    • Real-Time Sentiment Analysis: Gauge audience emotions to deliver targeted, impactful messaging.
    • Voice Personalization: Create memorable touchpoints with voice bots and AR-powered experiences.

    Predictive Insights for Strategic Growth

    Proactive decision-making becomes second nature with AI’s predictive capabilities.

    • Predictive Consumer Behavior Analysis: Forecast audience needs and trends for smarter campaigns.
    • Behavioral Segmentation: Drive engagement through precise audience targeting.
    • Creative Impact Testing: AI evaluates creative assets pre-launch, ensuring maximum audience impact.

    Innovation in Content Production

    From product shoots to fashion campaigns, AI reshapes visual storytelling.

    • AI-Powered Photo Shoots: Hyper-realistic visuals without traditional production constraints.
    • AI-Enhanced Fashion Shoots: Revolutionary content creation tailored for digital and social platforms.
    • AI-Created Soundscapes: Compose custom soundtracks, music, and audio branding tailored to evoke powerful emotional connections.

    Insight Hub: Your Resource Oasis

    Ai Humanoid

    Engage in dialogue with our cutting-edge Conversational AI Humanoid.

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