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    Virtual Engagement Powered by AR is expanding the frontiers of customer experience in marketing

    Technology is opening new avenues for self-expression among the youth. Brands are leveraging emerging technologies to engage their customers in innovative ways. It is enabling brands to increase the chances of successful consumer engagement, build stronger emotional connections and leave a lasting impression on consumer’s long-term consciousness.

    The Spotlight: Stories
    of Success     and Innovation

    • Luxury Campaign Excellence

      Zoya's The Heroine's Journey

      Zoya’s ‘The Heroine’s Journey’ campaign beautifully wove storytelling, technology, and artistry to create an unforgettable experience. It empowered women to embrace luxury, surpassing engagement goals and redefining premium wearable artistry.

      View Case Study
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    • Redefining Gen Z Dental Care

      Dabur Charcoal’s Winning Strategy

      More Right Swipes with Dabur Charcoal, the #ChooseBlackForWhite campaign reimagined charcoal in dental care, resonating deeply with Gen Z by tapping into modern dating culture.

      View Case Study
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    • Transforming Partner Engagement

      Microsoft Azure’s Award-Winning Journey

      Cloud Champions 11 – Three Award-Winning Power-Packed Seasons. A four-time award-winning campaign, delivering three seasons of transformative consulting. Impacting 90+ cities, our strategies reshaped partner engagement and set new industry standards.

      View Case Study
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    • Avon India

      Building a Social Media Brand of the Year

      Avon transformed from having a minimal digital presence to winning Social Media Brand of the Year at the Sammies. Through targeted micro and macro influencer strategies, we built a vibrant millennial community.

      View Case Study
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    Our AR engagement solutions

    At Pulp Strategy, we are instrumental in creating highly engaging digital engagements with emerging technologies.

    AR + Gesture control for audience engagement

    Empower your consumers to use hand, body and touch gestures to manipulate and interact with what they see on their smartphones.

    Background change with AR

    Take your consumers to news places using background segmentation that enables them to add their preferred backgrounds to their selfies with ease.

    Create immersive experiences for your customers with our technology prowess

    Employing AR, gesture control, visual programming and interactive videos and games, we enable our clients to engage their customers in innovative ways. Backed by a team of highly skilled developers and creative minds, we empower our clients to digitally connect with their customers.

    Create <span>immersive experiences </span>for your customers with our technology prowess

    Integrations

    That speed up your development Timeline

    • Analytics

    • AR-Machine-learning

    • Beacon-Integration

    • CMS

    • Custom-API-Integration

    • GPS Navigation

    • Live-chat

    • MDM-Integration

    • Payment-Gateway

    • Wearable-Integration

    Insight Hub: Your Resource Oasis

    Ai Humanoid

    Engage in dialogue with our cutting-edge Conversational AI Humanoid.

    news

    Article

    Digital

    The Cost of Visibility: Navigating Google Ads’ Rising Prices in 2025

    Posts

    Article

    Omnichannel

    The Business of Doing Good: The Trajectory of Cause-Based Marketing in 2025

    Posts

    News

    ASCI’s new guidelines for ‘Online Deceptive Design Patterns in Advertising’ gets a thumbs-up

    news

    Frequently Asked Questions

    • What role AR can play in marketing?

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      Augmented reality or AR is increasingly becoming part of successful marketing and sales strategies. It is because of the fact that it empowers brands to provide unique experiences to customers via their smartphones.

    • What type of engagements is possible with AR?

      +-
      AR can be used in various ways to engage customers. For instance, virtual product trials can be carried out using AR applications. A shopper can use AR to explore the product features, price and offers in a physical retail outlet. 
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