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    Scalable Architecture Enabling organizations to sail through enhanced workloads with ease

    An IT infrastructure is designed to manage a particular workload, but the workload can sometimes increase suddenly beyond the capacity of existing software and hardware combination. The scalable architecture enables you to scale up the system, software and hardware, to manage the increased workload in no time. At Pulp strategy, we keep this new-age business reality in mind while developing architectures for our clients, enabling them to handle enhanced workloads quickly.

    The Spotlight: Stories
    of Success     and Innovation

    • Luxury Campaign Excellence

      Zoya's The Heroine's Journey

      Zoya’s ‘The Heroine’s Journey’ campaign beautifully wove storytelling, technology, and artistry to create an unforgettable experience. It empowered women to embrace luxury, surpassing engagement goals and redefining premium wearable artistry.

      View Case Study
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    • Redefining Gen Z Dental Care

      Dabur Charcoal’s Winning Strategy

      More Right Swipes with Dabur Charcoal, the #ChooseBlackForWhite campaign reimagined charcoal in dental care, resonating deeply with Gen Z by tapping into modern dating culture.

      View Case Study
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    • Transforming Partner Engagement

      Microsoft Azure’s Award-Winning Journey

      Cloud Champions 11 – Three Award-Winning Power-Packed Seasons. A four-time award-winning campaign, delivering three seasons of transformative consulting. Impacting 90+ cities, our strategies reshaped partner engagement and set new industry standards.

      View Case Study
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    • Avon India

      Building a Social Media Brand of the Year

      Avon transformed from having a minimal digital presence to winning Social Media Brand of the Year at the Sammies. Through targeted micro and macro influencer strategies, we built a vibrant millennial community.

      View Case Study
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    Integrations

    That speed up your development Timeline

    • Analytics

    • AR-Machine-learning

    • Beacon-Integration

    • CMS

    • Custom-API-Integration

    • GPS Navigation

    • Live-chat

    • MDM-Integration

    • Payment-Gateway

    • Wearable-Integration

    Insight Hub: Your Resource Oasis

    Ai Humanoid

    Engage in dialogue with our cutting-edge Conversational AI Humanoid.

    news

    Article

    Digital

    The Cost of Visibility: Navigating Google Ads’ Rising Prices in 2025

    Posts

    Article

    Omnichannel

    The Business of Doing Good: The Trajectory of Cause-Based Marketing in 2025

    Posts

    News

    ASCI’s new guidelines for ‘Online Deceptive Design Patterns in Advertising’ gets a thumbs-up

    news

    Frequently Asked Questions

    • What is linear scalability?

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      While scaling up the system's hardware capacity, it is expected that the workload it can handle will grow by the same degree. In other words, if we double the hardware capacity of the system, we would like it to take double the workload. It is called linear scalability.

    • What is vertical and horizontal scaling?

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      Vertical scaling means enhancing the system performance by deploying the software with higher capacity than what is currently deployed. While horizontal scaling means scaling up the system by adding more computers with the software having the same capacity.

    • What is the easiest way to develop a scalable architecture?

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      From a developer perspective, the easiest way to scale up the software is vertical scalability. It involves deploying the software on a bigger machine for better performance. Horizontal scalability isn't seen as an ideal solution. The software needs to parallelize its tasks to take full advantage of multiple computers or even multiple CPUs within the same computer.

    • What is task parallelization?

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      Parallelization of tasks can be done at various levels, like distributing separate tasks onto separate computers or multiple CPUs on the same computer or onto different threads on the same CPU. 
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