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The Spotlight: Stories
of Success and Innovation

Luxury Campaign Excellence
Zoya's The Heroine's Journey

Zoya’s ‘The Heroine’s Journey’ campaign beautifully wove storytelling, technology, and artistry to create an unforgettable experience. It empowered women to embrace luxury, surpassing engagement goals and redefining premium wearable artistry.
View Case Study

Redefining Gen Z Dental Care
Dabur Charcoal’s Winning Strategy

More Right Swipes with Dabur Charcoal, the #ChooseBlackForWhite campaign reimagined charcoal in dental care, resonating deeply with Gen Z by tapping into modern dating culture.
View Case Study

Transforming Partner Engagement
Microsoft Azure’s Award-Winning Journey

Cloud Champions 11 – Three Award-Winning Power-Packed Seasons. A four-time award-winning campaign, delivering three seasons of transformative consulting. Impacting 90+ cities, our strategies reshaped partner engagement and set new industry standards.
View Case Study

Avon India
Building a Social Media Brand of the Year

Avon transformed from having a minimal digital presence to winning Social Media Brand of the Year at the Sammies. Through targeted micro and macro influencer strategies, we built a vibrant millennial community.
View Case Study

Digital Transformation in Action

The transformative power of digital transformation in marketing, commerce, design and product innovation

Audience

Identification of the right consumer across wider geographies.

01
Assets

Across the customer journey. Creating and implementing the right technology and creative assets for a unified and delightful experience.

02
Access

Maximizing the reach of your communication and improving the quality of customer engagement in the purchase cycle.

03
Attribution

Measuring the value for each point of contact to improve and optimize investment.

04
Automation

Simplifying operations. Improving performance and intensifying.

05

Transform Today

Digital Transformation is more about people than technology

To accommodate the new, modern-day buyer, your business needs to think digital first in every aspect of your customer journey. This is where we bring our A-game to your table. Our strategists work with your teams to build in performance, responsiveness, authenticity, and consistency in your customer messaging, customer engagement, customer decision making, and the advocacy cycle to help model a competitive holistic experience.

Digital Transformation in Marketing

Marketing is the first step in the customer journey; marketers are best placed to understand the customer journey and the opportunities that come with going digital. Our strategists and teams of experts bring onboard the cutting-edge full stack digital expertise, technology and talent that help build a sharply targeted digital marketing practice for your brand.

Digital Transformation in Design

Design is a powerful enabler of business transformation and delivers solid business outcomes. We know that combining design thinking, creative storytelling, engaging content and omnichannel customer experience design are vital to your brand's success. We bring together what is desirable from a human point of view with what is technologically feasible and economically viable.

Digital Transformation in Commerce

The shift in power in commerce is the transformation of how people are buying and selling products and services. We understand the value that personalization and mobile-first bring to e-commerce and the impact it has on your brand's customer acquisition and retention models. We build models that are agile, adaptable and scalable for your business in the digital age.

Digital Transformation via Product Engineering

Product development and design are rooted in data. Internal and external. We understand that to design, innovate and optimize your product, consumer insight, data and behavior information are critical. We handle the different phases of the product design and engineering, not just from the technology point but also from the scalability, continuity and change management standpoint.

In Digital Transformation Teamwork is the bottom line

To create a superior customer experience, companies should begin by benchmarking customer behaviors in each channel within their organization. This means we closely work with the teams and stakeholders in your business across marketing, design, product and commerce teams ensuring that each customer touchpoint transforms seamlessly into a unified digital first customer experience.

Marketing Teams

We work with marketing teams to identify and reduce "wasted ad spends" by reducing redundant media channels. Our strategists build a data driven digital marketing strategy for highly targeted customer messaging improving your ROI while optimizing your marketing investment.
Sales Teams

With a digital-first approach, we enable a transition from cold selling to social selling, account-based marketing, email marketing and lead nurturing models, enabling a better customer ecosystem that recognizes your customers by their name, knows their purchase history, recommends products based on their past purchases and provides use case discovery leading to a better business bottom line.
Retail Commerce Teams

We work with retail teams to unlock the e-commerce opportunities with e-commerce marketplaces as well as brand-owned e-commerce websites, social media shops, virtual stores, virtual product trials, CRM and personal shopping assistants. Leading to a centralized sales data ecosystem that provides better customer insights and improved sales.
Customer Service Teams

From reactive to proactive. Social media, review sites, forums, and communities are all now part of the customer service ecosystem and we enable an improved service ecosystem layering customer touchpoints with AI-based chatbots,cloud databases and organizational reputation management. Improving scale, efficiency, language capabilities and lowering costs.

Agile and Flexible Technology Development Capabilities

Having the right technology to power up digital strategies is fundamental to effective transformation.

Technology Consulting
+-

We combine business strategy, need discovery, and engineering to enable clarity and business growth. We understand that today's times are disruptive and businesses need a little nudge in the right direction. Technology can be overwhelming and technology investments require risks. Our experts help navigate this complex landscape to help accelerate transformation and business growth.
Product Engineering
+-

Design, data and product architecture are at the heart of product engineering. We understand that to design innovate and optimize your product, consumer insight, data and behavior information are critical. We handle the different phases of the product design and engineering, not just from the technology point but also from the scalability, continuity and change management standpoint.
Enterprise Solutions/ Enterprise Platform
+-

Business continuity, evolution and adapting to the rapidly changing technology landscape are necessary for your business to be future-ready. Taking advantage of mobility, analytics, cloud, security, the latest technology, social and web platforms enables enterprises to preempt change in the behavior of your customers. We build next-generation solutions for your product, marketing, sales and commerce needs.

Startup Services
+-

We have years of experience in designing, engineering and scaling products for startup businesses. We specialize in solving six of the business-critical problems that bog down great startup ideas. Our services under our start-up vertical are uniquely positioned to meet the specific requirements of funded idea stage start-ups. Our strategists work seamlessly to support you in early stages to move quickly, smoothly and cost-effectively from idea to scale-up.
Cognitive Computing
+-

We have the experience with AI technology as well as the consumer understanding across industries which enables us to build your AI tool to be more intuitive and productive for your brand. Leverage our experience in machine and deep learning models development, big data, cross platform AI chatbots, virtual stores and cloud technology to successfully build, deploy, and manage AI solutions in your industry.

Get a Consultation

Digitally Transform Your Customer Experience

- Marcom Lead - Microsoft

Transforming the way

you serve your customers

The Spotlight: Stories
of Success and Innovation

Zoya's The Heroine's Journey

Dabur Charcoal’s Winning Strategy

Microsoft Azure’s Award-Winning Journey

Building a Social Media Brand of the Year

Digital Transformation in Action

Audience

01

Assets

02

Access

03

Attribution

04

Automation

05

Digital Transformation is more about people than technology

Digital Transformation in Marketing

Digital Transformation in Design

Digital Transformation in Commerce

Digital Transformation via Product Engineering

In Digital Transformation Teamwork is the bottom line

Agile and Flexible Technology Development Capabilities

Awards mean we bought
our A-Game to the playing field

Insight Hub: Your Resource Oasis

Uncover More: Explore Our Other Services

Let’s Build
Something Wonderful Engaging Fun Epic Delightful

Company

Services

Get a Consultation

- Marcom Lead - Microsoft

Transforming the way

you serve your customers

The Spotlight: Stories of Success and Innovation

Zoya's The Heroine's Journey

Dabur Charcoal’s Winning Strategy

Microsoft Azure’s Award-Winning Journey

Building a Social Media Brand of the Year

Digital Transformation in Action

Audience

01

Assets

02

Access

03

Attribution

04

Automation

05

Digital Transformation is more about people than technology

Digital Transformation in Marketing

Digital Transformation in Design

Digital Transformation in Commerce

Digital Transformation via Product Engineering

In Digital Transformation Teamwork is the bottom line

Agile and Flexible Technology Development Capabilities

Awards mean we bought our A-Game to the playing field

Insight Hub: Your Resource Oasis

Uncover More: Explore Our Other Services

Let’s Build Something Wonderful Engaging Fun Epic Delightful

The Spotlight: Stories
of Success and Innovation

Awards mean we bought
our A-Game to the playing field

Let’s Build
Something Wonderful Engaging Fun Epic Delightful