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    By The Financial Express | January 8, 2015

    The appification of marketing

    A new research in relation to mobile applications has focused on a very significant consumer segment who isn’t the primary owner of a smart device but whose pester power is increasingly a powerful force for product adoption and sale.

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    By Hindustan Times | December 22, 2014

    Riding the hashtag trend

    If 2014 threw up some hot trends, then '#hashtags' would surely be among the leading ones. What Twitter popularised is now omnipresent across social media, including Twitter, Facebook, Instagram, Google+, YouTube and Pinterest. India's users - like users globally - have certainly taken to the hashtag, with topics they trend on spanning sports, celebrities, entertainment, major events and big social issues.

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    By IndiaRetaling.com | December 16, 2014

    Targeted Marketing: A tool to streamline retailing

    Marketing lies at the heart of any successful business. There are various functions under the aegis of marketing like advertising, public relations, promotions and sales. The process of introducing and promoting products or services to the customer is marketing. A company may be offering the best of the products and services in their respective industries but the potential customers will never know about them if they are not marketed properly.

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    By The Financial Express | November 25, 2014

    The number game

    Last month just a few days before Diwali, cola maker PepsiCo India launched its digital-only ad film #GharWaliDiwali. The seven-minute film focused on young Indians who had to give festive occasions a miss due to work commitments. It reached out to over 40 million users across the web within a week of its launch with over 4.3 million views across platforms and has been shared more than 100,000 times on Facebook.

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    By TeamYourStory | November 19, 2014

    Celebrating the contribution of women entrepreneurs

    If there is a mountain to climb,  a channel to swim, a road to traverse, a world to conquer and a business to run, ‘I dare to’ says the woman of today. More and more women are stepping out of their comfort zones into powerful roles. One such role is that of an entrepreneur. These women entrepreneurs are leaders, change makers and influencers.

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    By Bestmediainfo | October 28, 2014

    Philips’ silent film on breast cancer hits home

    Ambika Sharma, Founder, Pulp Strategy, believes that the ‘silent’ touch to the video makes all the difference. “It is a very nicely done film and the best part of this video is that it is a silent movie, which helps us to concentrate on each and every expression.

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    By TeamYourStory | October 22, 2014

    Life is one big adventure for communication strategist Ambika Sharma

    Being a child of second generation fauji, Ambika Sharma had to pack her bags every two years to new sights, people, and friends. As a child, she traveled the country, climbed every mountain, swam every river and celebrated every water fall.

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    By Bestmediainfo | October 16, 2014

    Meet Ambika Sharma, Founder of Pulp Strategy, marketer, avid biker, speed buff

    She doesn’t have ten hands like Goddess Durga, yet she deftly manages several roles and dons many hats. She started biking even before her feet could touch the ground; she is in love with water and loves any form of outdoor sports; she is a traveller who has her secret list of destinations around the globe; and she is a successful entrepreneur.

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    By Economic Times | October 6, 2014

    Uber replacing its existing fleet of Mercedes, BMW cars with Toyota Innova, Honda City, others

    Taxi hailing app Uber which made a splash last year debuting with a squadron of BMWs, Mercedes' and Audis appears to have dropped these luxury cars from its fleet and is instead focusing on adding more Innovas and Corollas.The company launched operations in India last year with its luxury segment, Uber Black, in cities such as Bangalore, Delhi and Mumbai. However, it has scaled down its luxury fleet. In cities such as Bangalore, Uber has almost entirely moved payment for its luxury vehicles to a commission basis from a lump sum at the end of the month.

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    By Bestmediainfo | September 29, 2014

    Satyamev Jayate ‘Mumkin Hai’ promos make a strong impact on viewer

    Ambika Sharma, Founder & Managing Director, Pulp Strategy Communications, observed, “The promos of the current season tells us that people know that Satyamev Jayate is a change maker, but this season there will be far more seriousness in the topics discussed. There is also a visible transition of advertising.

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