By Entrepreneurindia.com | September 1, 2014
Riding it high
A thorough bred marketing professional with an experience of over 15 years in the new age marketing and brand activation industry, this Ex COO of Jagran Solutions took the road less travelled and formed Pulp Strategy.Ambika Sharma enthuses zeal and passion whether it's running her start-up or her bike.
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By The Financial Express | August 19, 2014
Future Ready
“Talent, keen understanding of the local market, focused expertise and the hunger for business are advantages which smaller agencies have. These advantages combined with strategic business alignment can be nurtured into the scale which smaller players lack,” says Ambika Sharma, founder and managing director, Pulp Strategy Communications.
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By Inc | August 1, 2014
Ten Questions for Ambika Sharma
Co-founder and CEO of marketing communications agency Pulp Strategy says impatience is her biggest entrepreneurial advantage; it comes in handy to keep up a steady pace for achievement. It’s an asset that needs to be well-couched though, Sharma says. Being patient with clients and employees is a skill she continually has to work on.
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By Afaqs | July 16, 2014
From conversations to conversions: Rethinking the walled gardened approach to social media ROI
For all the marketing's obssession with return on investment, social media so far has been th elephant in the room with ROI metrics remaining suprisingly primitive. So much so that a lot of marketers are of the opinion that trying to map the ROI of social media to the consumer purchase cycleis futile.
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By Afaqs | July 11, 2014
Online, mobile ads turn costlier
Keeping in line with Prime Minister Narendra Modi's thrust on digital media, the Budget for FY15 offers a slew of initiatives for the medium. While Finance Minister Arun Jaitley set aside Rs 500 crore for National Rural Internet and Technology Mission and proposed the development of a National Centre for Excellence in Animation, Gaming and Special Effects, he also brought digital advertising back under the ambit of service tax.
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By Business Standard | July 11, 2014
Online, mobile ads turn costlier
Keeping in line with Prime Minister Narendra Modi's thrust on digital media, the Budget for FY15 offers a slew of initiatives for the medium. While Finance Minister Arun Jaitley set aside Rs 500 crore for National Rural Internet and Technology Mission and proposed the development of a National Centre for Excellence in Animation, Gaming and Special Effects, he also brought digital advertising back under the ambit of service tax.
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By exchange4media | July 10, 2014
Philips Personal Care announces Arjun Kapoor as brand ambassador
Philips India has announced Arjun Kapoor as the brand ambassador of its male grooming business. The new marketing initiative featuring the actor was announced by the company this week. The overall campaign has been created by O&M, while the outdoor strategy has been handled by Pulp Strategy.
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By Mind Your Business | January 10, 2014
Make in India: A Marketing Lesson in Disguise
Prime Minister Narendra Modi's 'Make in India' campaign is an ambitious initiative that aims to cut through red tape, encourage foreign investments and transform India into a manufacturing powerhouse, correcting the biggest weaknesses of the Indian economy.
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By EVENTFAQS Bureau | July 12, 2013
Pulp Strategy launches Near Field Communication solutions for clients
In order to enhance the consumer experience and prolong engagement with the consumer, Pulp Strategy Communications launched Near Field Communications (NFC) based engagement solutions, allowing brands to engage with consumers in a new and innovative way on a real time basis. Pulp Strategy powered its first NFC initiative by creating a number of virtual stores for Yebhi.com.
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By MxMIndia.com | June 29, 2013
Pulp Strategy powers Yebhi.com with NFC
Pulp Strategy Communications has launched Near Field Communication based engagement solutions, allowing brands to engage with consumers in an interesting and meaningful way on a realtime basis.
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