By exchange4media | May 15, 2012
There was a time when parents used to take their kids shopping. But now times have changed. If figures are anything to go by, it is the children who are now taking parents shopping. As per The Economic Times, the Indian kids’ market is worth Rs 20,000 crore distributed over sectors such as apparel, FMCG, gizmos, media/ entertainment, games, toys, IT, nutrition and food. With the child population of 450 million and another eight million being added each year, India is the youngest country in the world.
Read MoreBy Promotadka | May 10, 2012
Ambika Sharma, Managing Director & CEO, Pulp Strategy Communications is amongst the senior most professional entrepreneurs who specialize in integrated planning and activation fro brands. She is the face of the modern brand activation industry. A thorough marketing professional, she has an enriching experience for more than 16 years in the industry.
Read MoreBy Adgully | May 8, 2012
Ambika Sharma, Managing Director & CEO, Pulp Strategy Communications is amongst the senior most professional entrepreneurs who specialize in integrated planning and activation fro brands. She is the face of the modern brand activation industry. A thorough marketing professional, she has an enriching experience for more than 16 years in the industry.
Read MoreBy Adgully | May 7, 2012
A PC is an endless discovery - It’s where you can do amazing stuff.” It’s where you can create, enjoy, express, experience “You” more. It's where you can do the high end stuff, and discover your potential! This activation My Discoveries with Intel by Pulp Strategy Communications won the silver at the WOW Awards, 2013 in the category ‘Integrated Media Campaign of the Year by a Brand’.
Read MoreBy network2media Bureau | March 19, 2012
This year certainly is the 'Year of the Dragon'! The 13th Promotion Marketing Awards of Asia, 'The Dragons of Asia' is now underway right across Asia.With an eminent panel already on board, the PMAA 2012 invites senior marketing professionals to join the 2012 Pan-Asian judging panel. Judging will be carried out online between late April and May. Each judge will have 10 or so campaigns and 2 weeks to score.
Read MoreBy Adgully | March 16, 2012
This year certainly is the Year of the Dragon!! The 13th Promotion Marketing Awards of Asia, "The Dragons of Asia" is now underway right across Asia. With an eminent panel already on board the PMAA 2012 invites senior marketing professionals to join the 2012 Pan-Asian Judging Panel. Judging will be carried out online from between late April & late May. Each judge will have 10 or so Campaigns and 2 weeks to score.
Read MoreBy EVENTFAQS Bureau | March 15, 2012
The 13th edition of the Promotion Marketing Awards of Asia (PMAA) will be taking place in Kuala Lumpur in late July. As recognition of the best in the Promotion Marketing industry throughout Asia, this program will see participation from over 13 countries in Asia. This year, Pawan Bansal, COO, Jagran Solutions, has been invited to be a part of the Pan Asia judging panel with a mandate of judging a section of the PMAA 2012 entries; while Ambika Sharma, Managing Director & CEO Pulp Strategy Communications, is reprising her role as the India Director for the PMAA for the fifth time.
Read MoreBy Afaqs | March 14, 2012
Ambika sharma, managing director and CEO of Pulp Strategy communications, who is the India director for the PMAA since 2009 said, "Being on the jury panel for the PMAA is a rewarding experience, Judges witness the Best of the Best across Asia, having been on the panel for the last five years I personally have found it as an eye opening experience with the best practice in promotional marketing showcase every time around.
Read MoreBy Adgully | March 3, 2012
Pulp Strategy Communications has won the mandate for the Digital Media and Activation for the Italian coffee major Lavazza after a multi-agency pitch.
Read MoreBy network2media Bureau | February 29, 2012
Pulp Strategy Communications has won the mandate for the activation and digital media for the Italian coffee major Lavazza after a multi-agency pitch.Barista Lavazza had called for a pitch a few weeks back and several agencies took part in the process. Pulp Strategy’s Delhi office will handle the account. The agency's mandate includes overseeing the brand's digital and social media strategy, media buying, and planning across all digital and interactive channels. In addition to this strategic planning for activation at retail is also a part of the AOR.
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