By Indian retailer | July 27, 2021
Why Personalized Content is the Future of Digital Marketing
Personalization when implemented correctly, enables brand messaging to break through the cluttered landscape. At a time where consumers are more empowered than ever before, marketers need to be aware of how their content impacts the customer experience.....
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By Media brief | July 17, 2021
Pulp Strategy celebrates World Emoji Day with a custom AR filter
The Pandemic has brought the world on its knees with worldwide disruption. Besides the socio-economic impact it has put mental and emotional stress on us that leave us sad, lost and angry! This is more so for highly demanding and stressful jobs in marketing and......
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By Ad Gully | July 17, 2021
Pulp Strategy celebrates World Emoji Day through AR filter custom
The Pandemic has brought the world on its knees with worldwide disruption. Besides the socio-economic impact it has put mental and emotional stress on us that leave us sad, lost and angry! This is more so for highly demanding and stressful jobs in marketing and.....
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By Indian Television | June 21, 2021
B2B brands need to think beyond lead generation
New Delhi: In business-t0-business(b2b), marketing often comes to a halt at the lead generation funnel. Given the economic environment created by the pandemic, the stress on lead generation is not surprising but working on the lowest hanging fruit is not a long-term strategy.......
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By | May 18, 2021
Indian Startups Response To The Second Covid-19 Wave
After Q4 was spent celebrating an impending business recovery and riding the wave of an increasingly positive business sentiment, the beginning of the Covid 19 2nd spike was sudden and many were caught by surprise. In a matter of days every company has several employees.......
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By mybigplunge | May 8, 2021
Environment not conducive to host IPL 2021-like events: Ambika Sharma
While we stare at huge losses be it sponsors, broadcasters, BCCI, the environment is not conducive to host IPL 2021 or similar matches any more, says Ambika Sharma, Founder & MD of Pulp Strategy. The Indian Premier League (IPL) 2021 came to an abrupt halt earlier.......
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By media news 4u | March 7, 2021
A brand will get the ROI in proportion to the investment they make: Ambika Sharma – Pulp Strategy
Pulp Strategy is India’s leading independent agency in its space and has built its niche in the space of Brand Strategy, Creative tech, Digital marketing, Content marketing, and product development. Pulp Strategy’s foundation is built on many firsts...
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By Afaqs! | December 23, 2020
Pulp Strategy wins digital mandate for home appliance brand Whirlpool
Whirlpool of India, a subsidiary of Whirlpool Corporation, the world’s leading kitchen and laundry home appliance company assigns its digital mandate to Pulp Strategy, India’s largest independent agency in the digital communications and technology space.......
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By Et Brand Equity | December 23, 2020
Pulp Strategy wins digital mandate for Whirlpool
Whirlpool of India, a subsidiary of Whirlpool Corporation, has assigned its digital mandate to Pulp Strategy. The mandate covers markets in SAARC countries like Whirlpool Bangladesh, Whirlpool Nepal, Whirlpool Sri Lanka and so on......
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By mybigplunge | November 16, 2020
Digital advertising is interactive and has more reach than TV commercials
In advertising, creativity plays a key role and the digital medium has taken this creative to a whole new level. And with a significant spike in consumption of digital channels, businesses and advertisers are shifting their media budgets to digital platforms......
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