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    By Silicon India | November 6, 2016

    Brand Building 101: How Content Marketing May Spark Great Consumer Conversations

    Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action

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    By INC42 | October 17, 2016

    Its A Mobile-First World: Why Marketers Should Make The Leap

    As per the report by Mary Meeker, marketers missed the opportunity of $22 Bn, for not making the shift to mobile in their marketing initiatives. Here are several other factors that the marketers must consider, in order to make the leap towards the mobile world.

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    By Yourstory | September 25, 2016

    What do a marketing company, a Saas platform and a humungous biker community have in common?

    This army brat, who neither had the luxury nor the desire of picking just one place to live in, one mountain to perch atop of, a single river to mermaid across or a single course to confine her intellectual bandwidth to, had no reason to contain her entrepreneurial spirit in a single leap either. We had last caught up with Ambika Sharma immediately after her

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    By Social Samosa | September 14, 2016

    Creating a social media footprint from scratch for start-ups

    The most common reason why brand’s social media outreach fails is due to lack of a vision and a planned strategy. While many just perceive social media as “something to do” as an addition to the brand’s overall outreach, others fail to streamline their goals and vision for social media in their over all brand strategy. With a well-planned strategy in place, brands can significantly accelerate their growth, give a rock-solid foundation to their social media branding, and channelize the efforts of the team for achieving a particular goal.

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    By bloncampus | August 11, 2016

    Start-up hits the road to map biking trails

    Ambika Sharma, an avid biker, faced many challenges when she decided to take a 14-day trip from Delhi to Kanyakumari with her father in tow. Connecting with fellow bikers, planning the trip, creating trails, ruling out unhygienic pit stops - the problem seemed insurmountable....

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    By Entrepreneur India | August 8, 2016

    How Startups Are Building Strong Office Cultures

    he augment of startups in India has led us into perceiving jobs in a totally different way. Earlier, the usual definition of a job meant arriving and leaving at a certain time, dressing for the job and being super-nice to your boss, but these days we find entrepreneurs who aren’t even certain of which place they’ll be working from the next day.

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    By Entrepreneur India | August 5, 2016

    Funding Is Overrated

    Ambika believes that today’s startup stories are full of steep rise and fall of organizations, which is not a place of stability. In order to hold water, the fabric needs to be ready and well-woven. “There is an advantage in strategic alliances and funding when it adds value to the business and expertise over all”, she added.

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    By Drive Spark | August 4, 2016

    Trails Of India Victorious At The DMAi Echo And IDMA Awards

    Trails Of India has been successful in building its lifestyle and social community for passionate bikers. Trails Of India has been bringing bikes from across the country together to share biking adventures, planning trips, creating trails and getting the best motorcycling gear, aftermarket parts, and accessories from the best brand in the world.

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    By BW DISRUPT | August 2, 2016

    Indian Market Agency providing Offline & Online Range of Integrated Solutions

    Led by a highly experienced management team, they choose to follow a service driven business model based on two kinds of client relationships: project based service or retainer service. Pulp Strategy has lent its creative expertise to leading and globally reputed brands like Nokia, Renault, Philips, Microsoft, Yahoo, Dabur among others. It has established its name as India’s Youngest and most awarded agency with 45 global and national recognitions.

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    By Adgully | July 28, 2016

    Mobile is a personal relationship brands have with consumers: Ambika Sharma

    A thoroughbred marketing professional with an experience of 15+years, in new age marketing and technology integration, Sharma spearheads Pulp Strategy Communications as the Founder & Managing Director. This first generation entrepreneur is accountable for integrated planning and implementation, improvement and consolidation in the organisation and strategising the creative communication for brands.

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