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    By BWDISRUPT | July 7, 2016

    Millennial Marketing and Why It Needs to be Planned Differently?

    We made a shift in the traditional marketing route by adapting to the digital media, which was a buzzing trend back in the day. While the digital media has only grown in its scope and reach, hence validating the shift we made, we presently stand at a juncture where it has become mandatory to revise our marketing initiatives, with respect to the changing times. Millennial are leading the consumer markets at present, and as brands always looking to remain meaningful and relevant for the ever evolving consumers

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    By The Hindu Metro Plus | January 13, 2016

    Pulp Strategy Has Officially Launched Trails of India

    Pulp Strategy has officially launched Trails of India - an exclusive social and lifestyle product on Mobile and web platforms that connects passionate bikers across the country to share fascinating riding stories create detailed mapped trails of motorcycle travels and share information on the go that makes motorcycling more fun and inspiring.

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    By The New Indian Express | January 1, 2016

    The Bike Ride

    Biking is liberating. The open roads, the constant urge to be on the move and explore the unexplored unite the members of this "brotherhood". Now, Pulp Strategy - a digital and marketing integrated and communications agency based out of New Delhi-has launched an online platform, Trails of India, that aims to further strengthen this bond.

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    By ETBrandEquity | December 25, 2015

    Jiva Ayurveda appoints Pulp Strategy as its digital agency

    Pulp Strategy, a full service integrated marketing and communications agency, has bagged the digital mandate for Jiva Ayurveda. The account was won following a multi-agency pitch. Pulp Strategy managed the business from its Delhi office.

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    By BestMediaInfo | October 7, 2015

    Pulp Strategy launches cloud-based DIY app creation platform, Instappy

    equips users with a set of intuitive tools, a host of easy to integrate APIs, inventory management for retail apps and fully supported data integration. One of the tools is the Instappy Wizard, which allows users to view and test their app on device in real time as they are building it. Wizard allows users to make informed choices while they create original applications for their business. Fully customisable Instappy apps can be built in the content publishing or retail apps, which come with inventory management, shopping cart and payment gateway integration.

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    By The Economic Times | October 3, 2015

    Indian startup develops cloud-based app developing platform

    Instappy will open up the mobile commerce market for businesses without them having to worry about being able to "speak tech", unaffordable costs, hidden maintenance or months of waiting before going to launch," Ambika Sharma, managing director, Pulp Strategy said. Instappy will follow a subscription-based model and also has customised plans for enterprises, which may need unique integrations in their apps.        

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    By KnowStartUp | October 3, 2015

    Pulp Strategy launches Instappy, a cloud based mobile app creation platform

    Instappy is an affordable and intuitive tool which enables users to build fully native applications for iOS and Android instantly. The plus point being that users don’t need any coding skills. Instappy has everything you need to create amazing, fully-loaded, and original apps. Users can choose from fully-customizable templates, or create their own to launch mobile application for smartphones and tablets.

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    By ET Telecom | October 1, 2015

    App and Running in Two Days

    DIY tools and robust platforms capable of creating multiple apps are considerably reducing the time and cost for app development. Clients, who earlier had to wait for months to get their apps developed, now have the option of getting it launched in a few days.

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    By HT Brunch | April 26, 2015

    Should you keep tabs on your child's tablet and smartphone use?

    It’s common for parents to hand touchscreen devices to pacify children throwing tantrums. Pulp Strategy Communications, a digital and interactive marketing agency, studied 2,000 parents (who had children under the age of eight) for more than three months. They found that 88 per cent of these parents let their kids use their smart devices, while 12 per cent said their kids had their own.

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    By DNA | March 16, 2015

    Kids spend 20 hours a week on mobile apps, says study

    Your toddler may be more hooked to your mobile phone than you realise. A study conducted by Pulp Strategy has found that children in the age group of 0-5 years are using mobile apps for a whooping 18 to 20 hours a week. This study, which spoke to over 2000 parents across six metros, has found that increasingly younger children are embracing smart devices for entertainment purposes.

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