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    Winning retail identity design and retail marketing strategies

    Pulp Strategy meets retail branding requirements of brands by employing awe-inspiring design and integrated technology to maximize sales. By analyzing the diverse Indian market and consumer behaviour patterns, we provide retail engagement design for brand identity, equity, disruption, expansion, and engagement.

    Our Award-Winning Campaigns Set the Standard for Global Innovation.

    • afaq DIGIES

      Afaq DIGIES

      Best Microsite - ZOYA
    • afaq DIGIES

      Afaq DIGIES

      Best Campaign in Personal Care - Dabur Charcoal
    • afaq DIGIES

      Afaq DIGIES

      Best B2B Campaign - Microsoft Cloud Champions 11
    • e4m

      E4m

      Best B2B Campaign - Microsoft Cloud Champions 11
    Design Smarter

    The Spotlight: Stories
    of Success     and Innovation

    • Luxury Campaign Excellence

      Zoya's The Heroine's Journey

      Zoya’s ‘The Heroine’s Journey’ campaign beautifully wove storytelling, technology, and artistry to create an unforgettable experience. It empowered women to embrace luxury, surpassing engagement goals and redefining premium wearable artistry.

      View Case Study
    • awards_1
    • Redefining Gen Z Dental Care

      Dabur Charcoal’s Winning Strategy

      More Right Swipes with Dabur Charcoal, the #ChooseBlackForWhite campaign reimagined charcoal in dental care, resonating deeply with Gen Z by tapping into modern dating culture.

      View Case Study
    • awards_1
    • Transforming Partner Engagement

      Microsoft Azure’s Award-Winning Journey

      Cloud Champions 11 – Three Award-Winning Power-Packed Seasons. A four-time award-winning campaign, delivering three seasons of transformative consulting. Impacting 90+ cities, our strategies reshaped partner engagement and set new industry standards.

      View Case Study
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    • Avon India

      Building a Social Media Brand of the Year

      Avon transformed from having a minimal digital presence to winning Social Media Brand of the Year at the Sammies. Through targeted micro and macro influencer strategies, we built a vibrant millennial community.

      View Case Study
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    Rethinking the retail Design Process; Towards a holistic Design Approach

    Technology and digital developments are important drivers for new challenges and opportunities in retail, they have also brought about a change in customers’ shopping behavior. Adopting to these changes impacts how your customers interact with your brand at retail and also affect our practice of retail design.

    • Strategy

      • Immerse

        Deep Dive for shopper insights

        Current customer journey

      • Explore

        Identify opportunities and develop digital strategy

        New customer journey

    • Execute

      • Design

        Interaction design and system definition

        Solution description

      • Deliver

        Hardware and software implementation

        Implemented solution

    • Support

      • Support

        Manage ,measure and service

        Experience manager

    Shaping Behavior Shifting Perception

    The world today is all about making an impression—and ensuring that it lasts long. We specialize in retail identity design and develop creative concepts that transform ordinary retail spaces into brand experiences. By helping brands build retail assets, we assist in influencing the customers’ purchase decisions.

    • Retail Identity Design

      A business's persona is reflected through its brand identity, so why not make it immersive, tangible and multi-sensory? We help brands build retail identity designs that allow their customers to engage and interact with them. By developing an in-depth understanding of consumer behaviour, we create engaging retail identity designs that...

    • Retail Asset Design

      We strongly believe in creating memorable retail brand experiences. From pop-ups, parasites and tabletops to kiosks and demonstration units, our expertise lies in developing and implementing stunning retail merchandise that keeps the customers hooked and positively influence their purchase decisions.

    • Visual Merchandising

      In a world where image sells, we pride ourselves on using the power of visuals to create innovative and minimal visual merchandising displays to sway customers towards brands. Our retail consultants conduct a complete retail intervention—from conceptualization to execution - to qualitatively maximize your presence at the store level.

    • Smart POSM

      It’s time to embrace augmented reality -  a space where two-dimensional life meets exciting possibilities. We use advanced technology to create unique AR experiences. From bringing a static poster alive to getting a dull table to sing jingles, we love creating interactive digital experiences that wow customers enough to not...

    • Managed Retail Sales Team

      Managing a retail team is an altogether different ball game from any brand. From sales channel management to excellent soft skills, the objective of having a great retail sales team is to eventually enable superior sales. We help brands address a wide array of such challenges, including scaling up, retail...

    Accelerate Innovation

    Groundbreaking strategy, new technologies and powerful digital practices. Get a quick look at our showreel as we complete a decade of “being more”.

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    Insight Hub: Your Resource Oasis

    Ai Humanoid

    Engage in dialogue with our cutting-edge Conversational AI Humanoid.

    news

    Article

    Design

    Unveiling the 2024 Marketing Secret Weapon: How UI/UX Design Creates Brand Magic

    Posts

    Article

    Design

    Is Human-Centered Design (HCD) the Key to Crafting Emotional Experiences?

    Posts

    News

    ASCI’s new guidelines for ‘Online Deceptive Design Patterns in Advertising’ gets a thumbs-up

    news

    Frequently Asked Questions

    • What is the best retail marketing strategy?

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      There's no best retail marketing strategy. An effective retail marketing strategy can be devised by carefully analyzing the products and their target audiences.

    • Should I hire a retail consultant?

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      Retail consultants are professionals who understand the retail landscape. By hiring a retail consultant to take care of your retail identity design needs, you will save resources. It will allow you to give shape to your brand’s vision and provide memorable customer experiences.

    • What is the process of brand activation?

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      Enabling a brand to become a crowd favourite is how a brand is essentially "activated." Activation of a brand means promoting it in a way that allows customers to experience the product and fuel their interest levels.

    • What are some types of visual merchandising?

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      Visual merchandising includes anything that appeals to the senses. Common visual merchandising examples include store displays, interior displays, mannequins, store layouts, lighting design, music, and even scent.

    • Why is retail marketing important?

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      Without a noticeable presence in physical retail stores, it becomes difficult for brands to achieve maximum exposure. Retail Marketing helps brands attract the attention of the shoppers, spread product awareness and generate sales.

    • What is an example of visual merchandising?

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      Apple uses visual merchandising by putting its products on display at its retail stores for people to pick up, touch, use, and experience. Similarly, Hermes and Macy's retail stores are known to have the most beautiful in-store window displays, piquing customer interest about the season's latest trends. 
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