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    Human-Centered UI/UX Design that unlocks powerful, delightful user experiences

    Pulp Strategy’s user interface design and user experience design practice is born of a decade of experience of designing for progressive new brands and some of the most prominent companies across the globe.

    Our Award-Winning Campaigns Set the Standard for Global Innovation.

    • afaq DIGIES

      Afaq DIGIES

      Best Microsite - ZOYA
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      Afaq DIGIES

      Best Campaign in Personal Care - Dabur Charcoal
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      Afaq DIGIES

      Best B2B Campaign - Microsoft Cloud Champions 11
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      E4m

      Best B2B Campaign - Microsoft Cloud Champions 11

    The Spotlight: Stories
    of Success
    and Innovation

    • Luxury Campaign Excellence

      Zoya's The Heroine's Journey

      Zoya’s ‘The Heroine’s Journey’ campaign beautifully wove storytelling, technology, and artistry to create an unforgettable experience. It empowered women to embrace luxury, surpassing engagement goals and redefining premium wearable artistry.

      View Case Study
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    • Redefining Gen Z Dental Care

      Dabur Charcoal’s Winning Strategy

      More Right Swipes with Dabur Charcoal, the #ChooseBlackForWhite campaign reimagined charcoal in dental care, resonating deeply with Gen Z by tapping into modern dating culture.

      View Case Study
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    • Transforming Partner Engagement

      Microsoft Azure’s Award-Winning Journey

      Cloud Champions 11 – Three Award-Winning Power-Packed Seasons. A four-time award-winning campaign, delivering three seasons of transformative consulting. Impacting 90+ cities, our strategies reshaped partner engagement and set new industry standards.

      View Case Study
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    • Avon India

      Building a Social Media Brand of the Year

      Avon transformed from having a minimal digital presence to winning Social Media Brand of the Year at the Sammies. Through targeted micro and macro influencer strategies, we built a vibrant millennial community.

      View Case Study
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    Creative. Result Driven. User Focused

    Intuitive and elegant user interfaces across platforms that deliver a superior customer experience for your business. Driving business impact and results for your brand and products.

    Human Computer Interaction
    Industrial Design
    Ui Prototyping
    Interaction Design
    Customer journey map
    Information Architecture
    Visual Design
    Software Architecture
    Customer experience
    Human Factor

    A Powerful UI/UX Design Practice

    Pulp Strategy is part agency part consultancy with a strong UI/UX design practice built for the digital age. Our strategists translate your business goals, ideas, and objectives into insightful UI and UX with gorgeous visual design rooted in consumer insight.

    Our extensive knowledge of the industries we serve, our in-depth experience with the digital consumer behavior and our detailed process of discovery with your brand ensures we build user interfaces that are intuitive, immersive and effortlessly merges into the design language of your brand to guide your users towards the actions you desire.

    We understand that different form factors need unique differently design perspectives, our design experts identify your business needs, define your user journey via user research and brand discovery workshops and create UX design that is unique to your brand and translates flawlessly into your products information architecture. Our technology design portfolio includes

    Android UI/UX Design

    Pulp Strategy is a well-awarded UI/UX design company. We have decade old UI/UX design practice with experience working with established brands and funded startups alike. Our team of design strategists has created Android games, AR experiences, virtual trials, product and e-commerce apps for some of the biggest, busiest brands in the world. We use our extensive experience and global best practices to create an unfair advantage for you in a highly competitive market space.

    Our efficient and compact UI/UX design studio establishes a clear design process, meets deadlines, and delivers a spot-on end result. To ensure high quality and timely delivery of your product, we have created a set of standards for our designers to adhere to. We use human-centered design protocols, perform comprehensive design reviews, use global best practices and tools, to ensure you get a skillful and organized team that understands consumer behavior and knows what to do. The resultant UI/UX design is intuitive, efficient, gorgeous and loved by your customers.

    iOS UI/UX Design

    Recognized by award programs globally Pulp Strategy is a user interface design company with a decade plus experience in working with established brands and funded startups. As part of our boutique design, practice our team of design strategists has created professional applications, augmented realized experiences, e-commerce applications, and products for iOS.

    Our design strategists have the expertise in designing sleek, minimal, and interactive user interfaces for iOS devices, including iPhones, iPads, and iPods. We understand the functionality and design dynamics of UI / UX design for both native and hybrid iOS applications. Our designers leverage Apple’s design guidelines of Clarity, Deference and Depth to deliver extraordinary products and applications that meet high expectations for quality and functionality and rise to the top of their categories on the App Store.

    Our efficient and compact Ui/UX design studio follows Apples 5 design principals of Aesthetic Integrity, Consistency, Direct Manipulation, User Control, Metaphors and feedback to maximize impact and reach for your brand.

    Product UI/UX design

    At Pulp Strategy, our decade-long experience has trained us to craft an efficient UI/UX design process that brings credible results to our clients faster. We follow established design standards, protocols, and workflows to design the user interface such that you get the product you need, delivered by our expert UI/UX designers within the set timeframe.

    Our strategists start with analyzing your needs, consumer research before and building the interface architecture. Once the architecture is in place our UI/UX designers sketch wireframes and move to dynamic prototyping using softwares like Adobe and tools like Invision that give you a real time and user interface design prototype is animated so you can review your product's, user interface, design real time. Customer journey analysis combined with design reviews ensures you have a robust, intuitive, gorgeous product design.

    As part of our UI/UX design services, we additionally encourage a full range of UI and usability tests to provide you with a cognitive walkthrough of your product and enable you to control user flow on your product. Ensuring that you bridge all the possible gaps between design and usability leading to a high impact product with increased revenue efficiencies.

    Progressive Mobile App UI/UX design

    A decade on the edge of developmental technology with the busiest and biggest brands across the globe has ensured that Pulp Strategy’s UI/UX designers work and bring aboard an experience of the newest technologies and best practices from across the globe.

    With our UI/UX design team for progressive web apps, we give you an unfair advantage over your competition be it, social networks in the age of internet 3.0, CRM, specialized products, AR/VR integrations, or a custom product, we ensure you get the power of native functionality across devices and the increased security, improved engagement of PWA.

    With a mobile first approach, our design strategists ensure compliance with visual standards of different operating systems including Windows, iOS and Android. We understand that PWA is an advantage only if it's done right and we have invested time and effort born of multiple projects to ensure you have the powerful, intuitive, attractive and user-friendly Progressive Web App for your brand

    Website UI/UX Design

    Pulp Strategy is a recognized UI/UX design company. We have a team of designers with more than a decade of experience designing corporate websites, brand websites, product websites, commerce websites and marketing microsites for some of the biggest, busiest brands in the world. For our clients this means you benefit from experience honed using global best practices with a keen eye for the nuances that make your brand’s web assets unique and attractive in a highly competitive space.

    As part of our website UI/UX design services, we design user centric web experiences that are responsive and intuitive. Our understanding of the consumer, specialized research, discovery workshops tailored for you, AB testing and human centered design methodologies ensure that we design for maximum engagement and optimal results.

    Dashboard UI/UX design

    UI/UX design for dashboards is a science, an understanding of data is equally important as an expertise in design.

    At Pulp Strategy we understand that dashboards are a unique and powerful way to present intelligence based on data. The user interface is rooted in data visualization and the importance of data display, and prioritization of relevant, actionable data, tracking stats and key performance indicators (KPIs).

    The UI/UX design for dashboards is a scientific process. Dashboards need to present data in a quick, easy-to-scan format with the most relevant actionable information understandable at a glance. Having the right approach to data visualization is a key to our expertise in laying the foundation of a successful dashboard design for you.

    Our human-centered design methodology provides a coherent overview that includes sparse, clear initial data with clear segregated opportunities to drill down for more. We understand how design improves usability by utilizing filters and allowing users to customize how data is displayed. In UI/UX design for dashboards it’s the reduced complexity that provides clarity and improves the ROI for you.

    Accelerate Innovation

    Groundbreaking strategy, new technologies and powerful digital practices. Get a quick look at our showreel as we complete a decade of “being more”.

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    Insight Hub: Your Resource Oasis

    Frequently Asked Questions

    • What is user interface design?

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      User interface (UI) design is the process our designers use to build interfaces in that redefine technology interactions in Mobile applications, websites and technology products. With focus on style, and design UI/UX designers aim to create user interfaces which consumers find easy to use, and gorgeous to look at. While previously user interface design deferred to mostly graphic / visual design, today’s times user interface design includes Voice-controlled interfaces (VUIs) and Gesture-based interfaces.
    • What is the need of user interface design?

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      User Interface Design is important because it can make or break your customer base. User Interface design is based on the customer journey map, it reduces navigational complexities, improves user engagement, perfects functionality to drive usage and creates a stronger bond between your customers and your product, website or mobile application. Without a good user interface your product loses customer interest and results in loss of business.
    • What is good interface design?

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      The best user interfaces are quietly intuitive and almost invisible to the user. They avoid unnecessary clutter and are clear in their messaging. Good user interface designs create consistency and use common UI elements which the users are familiar with. With the use of common elements in your UI, users feel more comfortable and are able to get things done more quickly without having to “learn” how to navigate a complex application.
    • What are the benefits of a good user interface?

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      A good user interface design provides vision clarity to the user. A good design is born of customer understanding and allows the customer to find the things which are important to them. A good user interface design improves customer confidence, with easy navigation and an intuitive predictable placement. Everything is where it should be in a good user interface, it converts customers with ease, and capitalizes on your competitive advantage while keeping an optimal on-screen experience. Simply put a good user experience is good for business.
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