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    UX Modernisation Enhance user experience to maintain the competitive edge

    Users' expectations from apps and systems change with times. The bar of user experience is constantly getting higher, and both consumers and business users expect fantastic user experiences. The way people interact with technology is also undergoing a sea change. People like apps to be simple and easy. They don't like to spend too much time figuring out how to perform a task. They get frustrated when they are unable to do so, which decreases productivity. Most users stop using an app on account of poor or confusing user experience. UX modernisation makes sure that users get the experience they are looking for with the changing times.

    The Spotlight: Stories
    of Success
    and Innovation

    • Luxury Campaign Excellence

      Zoya's The Heroine's Journey

      Zoya’s ‘The Heroine’s Journey’ campaign beautifully wove storytelling, technology, and artistry to create an unforgettable experience. It empowered women to embrace luxury, surpassing engagement goals and redefining premium wearable artistry.

      View Case Study
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    • Redefining Gen Z Dental Care

      Dabur Charcoal’s Winning Strategy

      More Right Swipes with Dabur Charcoal, the #ChooseBlackForWhite campaign reimagined charcoal in dental care, resonating deeply with Gen Z by tapping into modern dating culture.

      View Case Study
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    • Transforming Partner Engagement

      Microsoft Azure’s Award-Winning Journey

      Cloud Champions 11 – Three Award-Winning Power-Packed Seasons. A four-time award-winning campaign, delivering three seasons of transformative consulting. Impacting 90+ cities, our strategies reshaped partner engagement and set new industry standards.

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    • Avon India

      Building a Social Media Brand of the Year

      Avon transformed from having a minimal digital presence to winning Social Media Brand of the Year at the Sammies. Through targeted micro and macro influencer strategies, we built a vibrant millennial community.

      View Case Study
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    Integrations

    That speed up your development Timeline

    • Analytics

    • AR-Machine-learning

    • Beacon-Integration

    • CMS

    • Custom-API-Integration

    • GPS Navigation

    • Live-chat

    • MDM-Integration

    • Payment-Gateway

    • Wearable-Integration

    Insight Hub: Your Resource Oasis

    Frequently Asked Questions

    • What is the role of UX?

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      UX or user experience is imperative for users to adapt to an app with ease. It lets users explore an app with maximum easily and, thereby, ensure better leads and higher conversions. Some of the users behaviours have become very common, and when an app isn't aligned with them, it leads to frustrations. Therefore, UX should relate to the users and meet their expectations to generate the desired engagement levels.
    • Why is UX modernisation important ?

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      A legacy system or application requires redesigning of the user-facing elements to make sure that users get better access to information. This is why UX modernisation is crucial.
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